Our Services

 

National Press

Circulate press releases and news briefs to local, regional, online and national media.

For new album (or EP) releases, determine the individual contacts to pitch for coverage, based on the clients’ wish list, genre, background, and experience. Service releases (physical and digital) to national, regional, local and online media outlets (print and online magazines, entertainment weeklies and monthlies, newspapers, and blogs); and comprehensively pitch coverage for clients including reviews, interviews, premieres, and features.

Provide periodic reporting to clients, including links to coverage and important feedback; and develop press quote sheets based on press coverage.

Tour Press

Upon receiving a detailed itinerary from client for an upcoming tour, we will reach out to venues and promoters (preferably 2-3 months prior to a tour date) to establish contact, share information and ask for a media list if applicable.

Send tour alerts for each show to media contacts in corresponding touring markets. Pitch preview and review coverage in print and online publications; including features, interviews, previews, photos, critic’s picks, calendar items and reviews.

Pitch radio and TV for possible interviews, in studio performances, or airplay in advance of tour dates in corresponding markets.

Provide links to coverage as they are published, and send periodic reports to clients based on tour press results.

FAQs

  • That depends on the scope of your PR campaign. Some bands tour more than others, and some bands want more national coverage than others, which requires more time and energy. This is why we do not quote fees until after finding out what the clients’ needs are. We do monthly retainers, per-project retainers, and sometimes tour press on a per-show basis.

  • That depends on what you are comparing it to. PR can be much more cost effective than running ads in print magazines or radio. PR is also very labor intensive and requires time, discipline, follow-up, and strong media relations. And its results can last a long time.

  • Well, no one can really do that. The difference between advertising and PR is that advertising is space you pay for, while PR is space that is free but at the publication’s discretion. They have to deem what you are pitching as newsworthy, and part of a publicist’s job is to try to convince them that your project is just that. And the one thing that Michael J. Media WILL guarantee is 110% effort.

  • When you are getting too big and/or too busy with your music career that you need to hire someone to do the little things to help you continue to grow as an artist. That, or when you either release a new album and/or have an extensive tour itinerary.

  • Absolutely. Or, like I said before, we will give our best effort to get you the coverage you need and deserve.

  • Yes and no. We are not graphic designers, but have people to outsource that to if necessary. The same goes for press releases and biographies—sometimes we do this in house, but generally we outsource to a professional writer in order to focus more on pitching for media coverage.

  • No. A publicist and booking agent are completely different animals. A booking agency gets you shows and negotiates your fees for them, generally taking a percentage of what you make. A publicist promotes those shows by trying to get you newspaper coverage and radio interviews, and get your CD reviewed in local and national publications. That said, there are times when I am asked to help find support for nationally booked shows, or to suggest a band or artist for a promotional gig such as a TV appearance.

  • No, though it might seem like a publicist does a lot of the things a manager does. Managers manage the artist on a day-to-day basis and are responsible for a lot, and publicists usually work in conjunction with them.

  • All invoices are sent at the start of each month. MJM accepts payment by check, PayPal or Visa/Mastercard.